Case Study: Personalised HLO Delivery for Norfolk Music Service

Case Study: Personalised HLO Delivery for Norfolk Music Service

The pBone Music UK team were on hand to deliver a wide range of instruments to Norfolk Music Service. With premium guitars from Valencia, the top student brass and wind models from Yamaha, and beginner instruments from Nuvo and pBone Music, this instrument offering would help Norfolk Music Service give teachers and pupils the right products for progression.

Progressive Instrument Pathways have been a key pillar in our journey to help hubs engage with their schools and students. For brass beginners, pInstruments offer an established route, with pBuzz building basic skills and pBone and pTrumpet developing trombonists and trumpet players respectively. Through our education partners, we can now unlock new steps in the ladder for hubs, such as premium student cornets like the BYCR-2330III chosen by the Norfolk team.

Woodwind progression is another key area of procurement for Norfolk Music Service, with a combination of our own beginner instruments and our education partners giving children in the region the best possible start. pCorder is the world’s first carbon-neutral and antimicrobial recorder, making it the sustainable choice for music hubs. Instruments from Nuvo, like the jSax and Toots allow children to harness their skills and step up to Yamaha instruments, such as the YFL-212 and the BYCL-255S.

Working with our distribution partners WHB Logistics, we can order, pick and pack pInstruments and other products from our suppliers. This high-security facility in Milton Keynes is the heart of our distribution network across the UK, helping us get instruments delivered to music hubs. Milton Keynes is also the home of Yamaha Music UK, so our team could arrange the collection of Yamaha instruments.

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Personalised delivery and sustainability are key parts of our offer to hubs. For Norfolk, we wanted to minimise packaging as much as possible, ensuring that the cardboard used for delivery could find a new use and to save the music hub stockroom from unnecessary mess and clutter. The pBone Music team, led by Director of Education Partnerships Jonty Hines, checked over the stock and picked items, including beginner wind instruments from Nuvo and Valencia guitars from Stentor. These items were unboxed, checked, and consolidated into master cartons, while the on-site recycling facilities at WHB Logistics quickly processed waste cardboard. 

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With the order on board our vehicle, we headed to Norfolk Music Service headquarters to deliver the instruments. The pBones and pTrumpets were organised and added to the hub’s extensive collection of pInstruments, while the team helped to unbox and organise the premium Yamaha instruments. As Strategic Partners of pBone Music, Norfolk Music Hub have access to services such as asset-tagging and instrument audits. We can help hubs recycle old stock and free up valuable storage space - always useful when new instruments are on the way!

Check out the full video of our delivery here:


Exciting things are happening in East Anglia, and we will be sharing further stories about their projects and events. 

  • If your hub is looking for advice or assistance on instruments, book a meeting with Jonty and see how we can work together.
  • Find out more about the growing number of brands and organisations we are working with on our Partners page.
  • Instrument auditing and recycling is good for the environment and good for your hub! Our case study with Sheffield Music Hub highlights how pBone Music can turn old instruments into new opportunities.
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